Phoebe Yu
- Writing for the public
- Writing for proposals and bids
- Proofreading and editing
- Research and content curation
- Proficient in Microsoft Office Suite and content management systems
- HTML and CSS
- Blogging and social media
- Proficient in InDesign
- Proficient in Adobe Premiere Pro and Final Cut Pro
- Proficient in Audacity
- Proven ability to translate complex, technical information to the general public
- Strong storytelling, writing and editing skills
- Demonstrated capability to work under pressure and deadline-driven environments due to journalism and client service experience
- Creative critical thinker equipped with strong communication skills obtained through education and work experience
- A self-motivated individual who can work independently and with a team due to editorial and project coordination experience
- Proven excellent data entry, organizational and administrative skills obtained through work experiences in office settings
- Ability to communicate with diverse groups of people and comfortable in varied settings due to involvement in diverse, international settings
PROFESSIONAL EXPERIENCE:
2024 – Present: Writer and Publisher, Koi House Media
- Wrote and published four books. Used design tools like InDesign and Canva for book production and marketing.
- Sourced and formed partnerships with schools and non-profit organizations to promote book awareness through book readings, workshops and sales events.
2023 – 2024: Senior Communications and Content Coordinator, Blake, Cassels & Graydon LLP
- Wrote, edited and electronically disseminated a variety of content, such as legal bulletins, thought leadership, research studies, social media posts, etc. Managed multiple communication projects simultaneously, ensuring deadlines were met. High-quality content resulted in increased media visibility.
- Worked closely with subject matter experts and internal teams to translate complex legal jargon into engaging content. Delivered quality communications collateral, resulting in top 10 rankings in audience engagement when measured against competitors.
2020 – 2023: Proposal Administrator, BDP Quadrangle
- Wrote, edited and designed visually compelling proposals to showcase the firm's design philosophy and services, which contributed to winning proposals leading to revenue-generating projects ranging from $10,000 to $500 million.
- Liaised with subject matter experts to create visual and written content for marketing collateral. Collaborated with internal designers to create high-quality graphics consistent with brand voice.
2018 – 2019: Contract Research Assistant, Social Planning and Research Council BC
- Assisted with evaluation of Farm to School program, a national initiative designed to improve student nutrition through food education activities, food procurement policy and salad bar provision to schools. Other special projects as assigned.
- Assisted in project implementation. Conducted interviews with over 500 research participants. Organized and entered thousands of raw data onto database, and ensured attention to detail.
2017: Administrative Assistant, GWL Realty Advisors
- Maintained tenant records and lease contracts and created new lease files, both source documents and electronic files; prepared communications documents to tenants and internal teams.
- Managed daily office procedures – inventory tracking and ordering, welcomed guests, boardroom / meeting setup, mail outs, other duties as assigned.
2015 – 2016: Inbound Sales Consultant, Shaw Communications
- As front-line sales team, understood needs of clients and stayed on top of new campaigns. On average finished client transactions in 2-3 minutes to ensure excellent client service, while meeting KPI targets.
- Educated clients on new or updated offers, plans and policies.
2010 – 2013: Writer, The Source Newspaper
- Bi-weekly, bilingual (French/English) print and online publication focusing on feature stories about diversity and culture in Vancouver.
- Conducted telephone, email and in-person interviews. Wrote concisely for the general public and verified accuracy of information.
2024 – Present: Editor, Ricepaper Magazine
- Edited literary submissions, working closely with authors to further develop their narratives
- Copyedited Infusion, an anthology of fiction and poetry, to be published in 2025
2023 – Present: Treasurer and Programmer, Canadian Authors Association
- Helped plan monthly events for Toronto’s writing community. Tracked expenses.
- Built relationships with external partners for author events
City St George's, University of London, London, UK
2013 – 2014
- M.A. in International Journalism
- Graduated with distinction
University of British Columbia (UBC), Vancouver, Canada
2005 – 2010
- B.A. major in Political Science, minor in Asian Language and Culture
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